Fractional CMO · Attribution · SEO · GEO

Marketing spend you can
trace to revenue.

Most agencies separate the pieces — one person does SEO, another runs ads, someone else built the site. Nobody owns the loop from first click to closed customer. We do.

See the case study → What is closed-loop attribution?
+40%

More revenue
same ad budget

$0

Additional ad spend
to reach that result

7

Data sources stitched
into one attribution view

1.39s

Site build time
109-page Astro deploy

Scale we operate at: Enterprise SEO strategy across a domain with 12.3M monthly organic visits and 3.2M ranking keywords — applied to businesses like yours.

Proof of Work

Texas Pest Control Client

Multi-location pest control · Three Texas markets

Attribution + SEO + GEO
+40%

More revenue from same ad budget

$252K

Q1 2026 revenue (from $157K)

40%

More revenue from the same budget

What changed: Attribution rebuilt from scratch revealed a Facebook campaign with 1.04× ROAS that looked healthy — and a Bing campaign with 10× ROAS that was invisible. Budget moved. Same total spend, 40% more revenue. That's the attribution gap.

Read the full case study →
Services
The Moat

Attribution Modeling

Full closed-loop stack: ad click → site visit → form submission → CRM revenue. 28-field capture, 4-bucket customer classification, hybrid UTM + self-reported tracking. Most agencies can't build this. It's where we start.

Learn more →
SEO

Local SEO Infrastructure

City-level content at scale without spam penalties. Virtual silo architecture, schema markup strategy, and topical authority for service-area businesses.

Learn more → GEO — 12 months ahead

AI Visibility (GEO)

Proprietary platform measuring how ChatGPT, Gemini, and Perplexity represent your brand across 7 user personas. Share of voice in AI — before your competitors know it exists.

Learn more → PPC

Paid Media

Google Ads + Meta, built around the attribution stack. Every dollar traced. No more "it seems to be working."

Learn more → Websites

Acquisition-Ready Builds

Astro / Next.js sites engineered for Core Web Vitals, local SEO, and lead capture. Not design projects — revenue infrastructure.

Learn more →

Find out where your attribution is lying to you.

A 30-minute conversation is usually enough to identify the gap. No deck. No proposal. Just a look at your data.

Talk to Cameron

cameron@bakanmarketing.com · Remote-first