Fractional CMO · Attribution · SEO · GEO

Marketing spend you can
trace to revenue.

Most agencies report on activity. Clicks. Impressions. Sessions. None of them can tell you which dollar produced which customer. We can — and we build the system that proves it.

See the case study → What is closed-loop attribution?
+98.2%

New customers YoY

$0

Additional ad spend
to reach that result

7

Data sources
in one attribution view

$26

Cost per acquired customer

The Foundation

Marketing
Attribution

Close the loop from first click to closed revenue.
Organic Infrastructure

Local SEO

City-level authority that compounds every month.
12 Months Ahead

AI Visibility
(GEO)

Own your brand in ChatGPT, Gemini, and Perplexity.

Scale we operate at: Enterprise SEO strategy across a domain with 12.3M monthly organic visits and 3.2M ranking keywords — applied to businesses like yours.

Proof of Work

Texas Pest Control Client

Multi-location pest control · Three Texas markets

Attribution + SEO + GEO
+40%

More revenue, same ad budget

$26

Cost per acquired customer

7.6x

Return on initial ad spend

What changed: Attribution rebuilt from scratch revealed a Facebook campaign with 1.04× ROAS that looked healthy — and a Bing campaign with 10× ROAS that was invisible. Budget moved. Same total spend, 40% more revenue. That's the attribution gap.

Read the full case study →
Built for Pest Control Operators

$1M+ operators building toward scale or exit.

The only fractional CMO setup built around FieldRoutes — connecting Meta ad spend to CRM revenue and automating the review velocity that wins the map pack.

Pest Control Marketing Agency

Closed-loop attribution, Meta Ads, SEO, and FieldRoutes CRM integration — all connected. $50 CPL. $14K weekly revenue from $1,800 in spend. Proven in the Houston market.

See the system →

ReviewStack

FieldRoutes Native

FieldRoutes triggers a review request the moment a job closes. SMS + email. No manual follow-up. We build and manage the automation — you own the asset. The map pack is a velocity game. This is how you win it.

See how it works →
Services
The Moat

Attribution Modeling

Full closed-loop stack: ad click → site visit → form submission → CRM revenue. 28-field capture, 4-bucket customer classification, hybrid UTM + self-reported tracking. Most agencies can't build this. It's where we start.

Learn more →
SEO

Local SEO Infrastructure

City-level content at scale without spam penalties. Virtual silo architecture, schema markup strategy, and topical authority for service-area businesses.

Learn more → GEO — 12 months ahead

AI Visibility (GEO)

Proprietary platform measuring how ChatGPT, Gemini, and Perplexity represent your brand across 7 user personas. Share of voice in AI — before your competitors know it exists.

Learn more → PPC

Paid Media

Google Ads + Meta, built around the attribution stack. Every dollar traced. No more "it seems to be working."

Learn more → Websites

Acquisition-Ready Builds

Astro / Next.js sites engineered for Core Web Vitals, local SEO, and lead capture. Not design projects — revenue infrastructure.

Learn more →

Find out where your attribution is lying to you.

A 30-minute conversation is usually enough to find it. No deck. No proposal. Just your data and an honest read on what it's telling you.

Talk to Cameron

info@bakanmarketing.com · Remote-first