13 years building digital marketing systems that prove their own ROI
Cameron Taylor is the founder of Bakan Marketing and has spent over a decade at the intersection of SEO, data analytics, and revenue attribution — first at enterprise scale, now applied to the service area businesses that need it most.
Senior SEO Strategist. MBA in Data Analytics from Arizona State University. Author of The Attribution Trap, forthcoming Q4 2026.
Built at the intersection of SEO, data, and revenue
The question that has driven Cameron's career is simple: what digital marketing actually produces revenue, and how do you prove it? That question led from SEO strategy to data analytics to a closed-loop attribution methodology that now underlies every Bakan Marketing engagement.
At the enterprise level, Cameron works as a Senior SEO Strategist on one of the largest web properties in the world — building and executing organic search strategy at a scale most agencies never encounter. It's where rigorous measurement and systems thinking became second nature.
Bakan Marketing is where those same principles get applied to service area businesses: pest control, HVAC, pool service, and home services companies that are spending real money on digital marketing and deserve to know whether it's working. Not through green dashboards and vanity metrics — through data that connects to booked jobs and actual revenue.
Cameron is also 12–18 months ahead of the market on generative engine optimization (GEO) — the emerging practice of ensuring your business appears inside AI-generated search answers. He built and applied a proprietary GEO approach before most agencies had even acknowledged AI search as a real channel.
What we actually know how to do
Search Engine Optimization
Local and organic SEO for service area businesses — technical audits, content architecture, GBP optimization, and service-area page strategy that drives qualified traffic.
Generative Engine Optimization
AI search is a real channel. Our GEO approach places your business inside AI-generated answers in ChatGPT, Perplexity, Google AI Overviews, and beyond.
Data Analytics & Attribution
28-field closed-loop attribution stacks connecting ad clicks to CRM records to invoiced revenue. MBA-level data analytics applied to marketing spend decisions.
Fractional CMO
Month-to-month marketing leadership for businesses that need senior strategy without a full-time hire. We run the system, not just advise on it.
Paid Digital Marketing
Google Ads and Meta campaigns managed inside the attribution system — so budget decisions follow revenue data, not gut feel or platform-reported conversions.
Local Service Business Marketing
Deep pattern recognition in SABs: the customer journey from search to phone call to invoice. Pest control, HVAC, wildlife removal, and home services.
Day Job
Senior SEO Strategist
Enterprise-scale organic search strategy
Education
MBA, Data Analytics
W. P. Carey School of Business — Arizona State University
Forthcoming
The Attribution Trap
A book on closed-loop marketing attribution. Q4 2026.
The Attribution Trap — forthcoming Q4 2026
The Attribution Trap is the methodology Cameron has built over 13 years, written down for business owners and marketing teams who are tired of being sold activity metrics that don't connect to revenue.
It starts with a real case study — a pest control company that went from $157K to $252K in quarterly revenue using a closed-loop data analytics system — and expands it into a repeatable framework any service business can implement.
Not theory. The actual system, written down in enough detail to build it.
Ready to build something that compounds?
We work with a small number of service businesses at a time. If you’re spending on digital marketing and want to know what it’s actually producing — that’s the conversation.
Get in Touch