SEO that reports on customers, not clicks
Most SEO agencies optimize for traffic and rankings because that's what they can measure. We connect organic search directly to your CRM — so you know which keywords produce recurring customers and which ones produce one-off jobs.
Lead-to-customer conversion rate from Google Business Profile — highest converting channel in the attribution stack
New customers added year-over-year for a Texas service area business after attribution-guided budget reallocation
Cost per acquired customer after organic and paid channels were connected in one attribution system
Rankings and traffic are proxies. Revenue is the number.
The SEO industry reports on sessions, rankings, and leads because that's what GA4 shows. Nobody reports on whether those leads became paying customers — because that data lives in your CRM, not the agency's dashboard.
The result: you're investing in SEO based on metrics that don't tell you whether it's working. Traffic goes up. Leads go up. Revenue might go up too — but you can't connect the dots, so you can't make better decisions. You're flying on instruments that measure the wrong thing.
Our SEO engagements start by building the connection between your search presence and your CRM. Every organic session tracked. Every lead matched to a customer record. Revenue attributed by channel, keyword, and geography. Then we optimize for what actually matters.
Local SEO infrastructure built to compound
Google Business Profile optimization
GBP is where most local service searches convert. We optimize across your full service menu, build a systematic review acquisition process, track every call and direction request, and connect GBP performance to actual booked customers in your CRM. GBP converted at 66% in our most recent engagement.
Service-area page build-out
Pages targeting every service-location combination in your territory. Each one built to rank and convert — proper on-page SEO, schema markup, and CTAs that turn searches into service requests. Not templated pages with swapped city names. Actual content targeting actual search intent.
Organic-to-CRM revenue tracking
Every organic visitor tracked through session, form submission, and CRM match. You see which keywords produced new customers, which produced price shoppers, and which produced your highest-LTV accounts. Then we invest toward the former.
Content strategy & topical depth
Service pages, location pages, and educational content targeting searches at every stage of the buyer journey. Written to rank in standard search and in AI-generated answers where service-area queries are increasingly surfacing. Every piece mapped to a keyword, a customer type, and a revenue outcome.
Site infrastructure audit & fixes
Core Web Vitals, crawlability, schema, internal linking, redirect chains, duplicate content. The foundation that determines whether your content earns the rankings it deserves. Fixed once, maintained ongoing.
Revenue-first monthly reporting
Traffic, lead volume, lead-to-customer conversion rate, and revenue attributed to organic search — connected to your CRM. Not sessions and positions. Booked jobs and customer value. Every month, a clear picture of what organic search is producing.
Vertical-specific SEO for service businesses
Common questions about SEO for service businesses
What makes your SEO different from a typical agency?
Most agencies report on traffic and rankings. We report on revenue. Every organic visitor is tracked through to whether they became a paying customer, what they spent, and what they're worth over 12 months. That data drives every keyword and content decision. We're not optimizing for positions — we're optimizing for customers worth keeping.
Do you do SEO for any type of business?
We specialize in service area businesses — companies that operate across multiple cities or zip codes and whose customers find them through local search. Pest control, lawn care, HVAC, pool service, home services. The attribution infrastructure we build is designed for businesses with recurring revenue models where customer lifetime value matters more than first-transaction cost.
How long does SEO take to show results?
Google Business Profile optimization typically moves within 60–90 days. Organic rankings for service-area pages take 3–6 months. The attribution infrastructure — connecting rankings to revenue — is visible from day one. Most clients see the first clear channel-level revenue data within 30 days of setup.
Do you handle both local SEO and traditional organic SEO?
Both — and they're connected. Local SEO (Google Business Profile, local pack rankings, service-area pages) drives the immediate lead volume. Broader organic SEO (authority content, topical depth, link acquisition) compounds over time and feeds the local signal. We build both simultaneously and track their revenue contribution separately.
Can you work alongside our existing Google Ads campaigns?
Yes — and the attribution system is where this matters most. When organic and paid are running simultaneously without a shared attribution layer, you can't tell which channel is producing which customers. We put both in the same system so budget decisions are made on actual revenue data, not platform-reported conversions.
Find out which organic traffic is actually producing revenue
Every engagement starts with a two-week audit. We map your current attribution, identify what's producing customers, and show you exactly where to invest next.
Start with The Audit — $3,500