PPC managed against revenue, not clicks
Every platform claims your conversions. Google claims them. Meta claims them. Often the same customer — claimed twice. We manage paid campaigns inside a closed-loop attribution system that connects every ad dollar to an actual invoiced job.
ROAS on a Facebook campaign that looked healthy in the dashboard — revealed to be barely breaking even by attribution
ROAS on a Bing campaign that was starved of budget — until attribution showed what it was actually producing
Annual value ROAS after budget was reallocated based on CRM revenue data, not platform-reported conversions
Platform dashboards are designed to make your campaigns look good
Meta's attribution window defaults to 7-day click, 1-day view. Google's default is data-driven. Bing has its own. None of them agree. When all three are running simultaneously, combined platform-reported conversions routinely exceed actual customer acquisitions — because each platform is claiming credit independently.
The result: you think your campaigns are working based on numbers the platforms generated to justify their own ad spend. The actual picture — cost per acquired customer, revenue per channel, lifetime value by source — requires connecting the ad data to your CRM. That's the connection most businesses never make.
We build that connection first. Then we manage campaigns inside a system that shows you what's actually happening — which campaigns are producing subscribers, which are producing one-off jobs, and which ones are burning budget on contacts who never become customers.
Full-funnel paid management with closed-loop attribution
Google, Meta & Bing Ads
Campaign architecture, ad creative, audience targeting, bid strategy, and ongoing optimization across all three platforms. Managed inside one attribution system so budget allocation decisions are based on actual customer acquisition cost — not platform-reported CPA.
Server-side GCLID / FBCLID / MSCLKID tracking
Google Click IDs, Facebook Click IDs, and Microsoft Ads Click IDs captured server-side before ad blockers strip them. Every paid click preserved through form submission and matched to a CRM customer record. Platform attribution and actual attribution compared side by side.
Customer list suppression & LTV-based targeting
Existing customer lists uploaded as suppression audiences to reduce wasted spend. Lookalike audiences built from your highest-LTV customer cohort — not all customers, the ones worth acquiring. Facebook CAPI integration sends server-side conversion signals to improve audience quality.
CPA targets set against real LTV
Target CPA calculations based on customer lifetime value from your CRM — not industry benchmarks or platform suggestions. A $40 CPA on a customer worth $718 LTV is a 17× return. We set targets that reflect your actual economics, not what the platform tells you is 'good.'
Ad copy and creative direction
Ad copy, headlines, and creative briefs built from the same messaging architecture as the rest of your marketing — consistent positioning, consistent proof points, consistent CTA. Creative tested against actual conversion data, not click-through rate.
Revenue-first paid media reporting
Monthly reports showing spend, leads, lead-to-customer conversion rate, cost per acquired customer, and revenue attributed per dollar spent — by channel, campaign, and audience. Platform ROAS and attribution ROAS shown side by side so you can see the discrepancy.
Common questions about paid digital marketing
What makes your PPC management different from a typical agency?
Most PPC agencies optimize toward platform-reported conversions. Platform-reported conversions are inflated — Meta and Google each claim credit using their own attribution windows, often claiming the same customer twice. We manage paid campaigns inside a closed-loop attribution system that connects every click to an actual invoiced customer. You see what's really working. We optimize toward revenue, not clicks.
Which platforms do you manage?
Google Ads, Meta (Facebook/Instagram), and Microsoft/Bing Ads. In one engagement, a Google campaign appeared to be performing based on platform data — but attribution showed it had produced zero confirmed customers. A Bing campaign that looked small was running at 10× ROAS. We reallocated budget based on actual revenue data. Platform dashboard said one thing. Attribution said another. Attribution was right.
Do you require a minimum ad spend?
No minimum, but realistic expectations matter. PPC attribution needs enough data to be statistically meaningful — typically $2,000+/month in ad spend to see reliable channel-level patterns within 60–90 days. Below that threshold, patterns take longer to emerge and budget reallocation decisions are harder to make with confidence.
How do you handle attribution across paid and organic channels?
We put both in the same system. UTM parameters from every paid campaign flow into the attribution database alongside organic session data. GCLIDs, FBCLIDs, and MSCLKIDs are all captured server-side before browser-level ad blockers strip them. You can compare a paid Facebook lead against an organic Google lead against a GBP lead — all in the same attribution view, all matched against actual CRM revenue.
What does your PPC reporting look like?
Monthly reports showing spend by channel, leads by channel, lead-to-customer conversion rate by channel, cost per acquired customer, and revenue attributed per dollar spent — all connected to your CRM. Not click-through rate and cost-per-click. Customers and revenue. The number you actually care about.
Find out what your paid campaigns are actually producing
The audit maps your current attribution, identifies where platform data and actual revenue diverge, and shows you exactly where to concentrate paid spend next.
Start with The Audit — $3,500