The pest control marketing agency that shows you exactly where your money is working.
$1,800 in Meta spend. $14,000 in weekly revenue. $50 cost per lead. Those are real numbers from a real pest control operator in Houston — not projections, not averages, not a case study written by a copywriter. That's what closed-loop attribution produces when it's built correctly.
Cost per lead — Houston market, live Meta campaign, verified against FieldRoutes
Year-over-year revenue growth on the same ad budget after attribution rebuild
Weekly revenue from a single operator who ran $1,800 in Meta spend that week
Disconnected agencies aren't just wasting your money. They're costing you at the exit table.
The honest answer about most pest control marketing agencies: they live inside their own platforms. Your Meta agency reports Meta metrics. Your SEO agency reports rankings. Your LSA vendor reports call volume. Nobody connects those numbers to revenue in your CRM — because they don't have access to your CRM, and building that connection isn't part of the service.
That's a problem for operators who care about running a profitable business. It's a bigger problem for operators who want to sell one.
PE firms and strategic acquirers don't buy revenue. They buy provable, attributable, repeatable revenue. If you can't show a buyer which marketing channels produced your growth, how sustainable those channels are, and what your true cost per acquired customer is — you're guessing at your own multiple. So is the buyer. And they'll discount accordingly.
The play is to build the attribution infrastructure now, while you're still operating, so that by the time you're ready to sell — or scale — you have a data asset that commands a real number.
$157K to $252K. Same budget. Twelve months.
A Houston-area pest control operator running three markets — Houston, Fort Worth, Granbury. No visibility into which marketing was producing customers. Running Meta, LSA, and Google Ads simultaneously with no way to compare their actual cost per acquired customer.
We built the attribution stack. Connected Meta → GA4 → FieldRoutes with a self-reported attribution layer on top. Found that 73% of reported "conversions" were contacts who never became paying customers. Reallocated budget toward what was actually producing revenue.
Q1 2025 to Q1 2026: $157,736 to $252,716. Annual run rate crossed $1M. Same dollar amount in ad spend. Different decision-making infrastructure.
Read the full case study →Cost per lead — Houston
Fake conversions eliminated
YoY revenue growth
Annual run rate hit
Closed-loop attribution for pest control marketing
Every channel connected to every outcome. Named methodology. 28 tracked fields. Built specifically for operators running FieldRoutes.
Meta Ads → FieldRoutes Attribution
FBCLID capture, UTM parameter tracking, and direct FieldRoutes CRM matching. Every Meta lead tied to a FieldRoutes customer record — so you see CPL, CPA, and LTV by campaign, ad set, and creative. Not Meta's reported conversions. Actual revenue.
Self-Reported Attribution Layer
UTMs only see trackable traffic. Yard signs, truck wraps, referrals, and Nextdoor mentions don't carry UTMs. 'How did you hear about us?' data is captured on every form and matched against CRM records to fill the dark funnel gap. You see the full picture.
4-Bucket Customer Classification
New customer. Reactivation. In CRM with no subscription. Never entered. Most attribution systems count all four as conversions. Ours separates them — because optimizing toward a contact who never pays is how you burn budget confidently. Full stop.
FieldRoutes API Integration
Direct API connection to FieldRoutes pulls job status, revenue, service type, and subscription data. Not a manual export. Not a Zapier guess. A live data pipeline that updates automatically so your dashboard reflects reality, not last month's numbers.
Google Ads + LSA + Organic
GCLID preservation, GA4 connection, Search Console integration, and Google Business Profile tracking — all flowing into the same attribution system. One view across paid, local, and organic. One real cost-per-customer number that compares every channel fairly.
Pest Control Marketing ROI Dashboard
A single dashboard showing ad spend, leads, customers, revenue, and ROAS across every channel — updated automatically, connected to FieldRoutes. Not a pretty slide. A working tool you can run your business from.
$1M+ operators who are serious about scale or exit. Nobody else.
This engagement is not for companies in their first year. It's not for operators who want to hand over their marketing and stop thinking about it. It's not for anyone who needs to be convinced that attribution matters.
It's for pest control operators who are already running a real business, have already tried the generalist agency route, and have already noticed that the numbers don't add up. The ones who want to know what's actually driving revenue — and are willing to build the infrastructure to find out.
Specifically: you're operating at $1M+ in annual revenue, you're running at least one paid channel (Meta, Google Ads, or LSA), and you have FieldRoutes as your CRM. If you're planning to scale into new markets or positioning for a PE exit in the next 2–4 years, the attribution work you do now is the most leveraged thing you can spend money on.
Revenue
$1M+ annual
CRM
FieldRoutes
Timeline
Scale or exit minded
$5,000/month. No apology.
The full-stack engagement — attribution infrastructure, Meta Ads management, SEO, FieldRoutes integration, and monthly performance reporting — is $5,000/month. That's the number. It doesn't change based on your ad budget, your market, or how long we talk.
Why that number? Because the operators this is built for are generating $80K–$250K+ per month. If $5,000/month in fractional CMO infrastructure doesn't pay back in the first 60 days, we haven't done our job. And we have a case study that shows what it looks like when we do.
If you're looking for a cheaper option, there are hundreds of them. They will send you traffic reports and ranking screenshots and call it a strategy. This is not that.
Full-Stack Engagement
$5,000/month
✓ Attribution infrastructure + FieldRoutes integration
✓ Meta Ads management + campaign optimization
✓ SEO + Google Business Profile
✓ Monthly performance reporting
✓ Add ReviewStack for $500/month
Prefer to start with the audit? The attribution audit is a two-week engagement that maps your current setup, identifies the gaps, and shows you exactly what's producing revenue. Most operators who do the audit move to the full engagement. Some don't need to.
ReviewStack — Automated Google reviews from every completed FieldRoutes job
FieldRoutes triggers a review request the moment a job closes. SMS + email. Automated. No staff follow-up. Attribution clients add it for $500/month. Standalone operators pay $1,000/month.
Learn about ReviewStack →Ready to know what your pest control marketing is actually producing?
Start with a conversation. We'll look at your current setup, tell you what we see, and decide together whether this is the right fit.
Talk to Cameron