Digital marketing infrastructure for service area businesses
Every engagement starts with attribution — because without knowing what's actually producing revenue, everything else is just spending. From there we build organic search, AI visibility, and paid media on top of a foundation that proves its own ROI.
Search Engine Optimization
Most SEO agencies optimize for rankings. We optimize for booked jobs. There's a difference — and it shows up in your revenue data, not your rank tracker.
For service area businesses, organic search is the highest-intent channel you have. Someone searching "pest control near me" or "HVAC repair [city]" is not browsing. They have a problem right now. The question is whether your business shows up, and whether your site converts when it does.
We build SEO infrastructure that compounds: technical foundation, service-area page architecture, Google Business Profile optimization, and content that targets the keywords your customers actually use at the moment they're ready to call.
Local SEO & Google Business Profile
GBP optimization, local pack strategy, review acquisition systems, and NAP consistency across directories.
Service Area Page Architecture
City and service-combination pages built to rank for geo-modified searches — without thin-content penalties.
Technical SEO Audit
Crawl analysis, Core Web Vitals, indexation issues, schema markup, and site structure optimization.
Content Strategy
Keyword research aligned to buyer intent — not volume for its own sake. Content that ranks and converts.
Reporting & Attribution
Organic traffic tied to actual revenue via closed-loop tracking. Not just sessions and rankings.
Generative Engine Optimization
Your customers are asking AI. ChatGPT, Perplexity, Google AI Overviews, and a dozen other platforms are generating answers to questions your prospects are asking right now. Most of those answers don't include your business — yet.
Generative Engine Optimization (GEO) is the practice of making your brand visible inside AI-generated responses. It's 12–18 months ahead of where most digital marketing agencies are operating, and the window to establish authority before your competitors is open right now.
We use a structured GEO approach — AI share-of-voice tracking, brand signal optimization, and content positioning that influences how AI platforms represent your business.
AI Share-of-Voice Tracking
Measure how often and how accurately your business appears in AI-generated answers across major platforms.
Brand Signal Optimization
Build the web presence signals — citations, structured data, authoritative content — that AI systems use to evaluate trustworthiness.
GEO Strategy & Execution
A structured approach to optimizing your brand's presence inside AI-generated answers across the major platforms.
AI Content Architecture
Content structured to be cited by AI systems, not just ranked by search engines.
Competitive GEO Analysis
Track how competitors appear in AI answers and identify gaps your business can own.
Marketing Attribution & Data Analytics
This is the foundation every other service is built on. Without knowing which channels are actually producing booked jobs — not just clicks, not just conversions — every other marketing decision is a guess.
Our attribution stack connects 28 data fields across Meta Ads, Google Ads, Search Console, Google Business Profile, GA4, CallRail, and your field service CRM. Every customer journey — from the first ad impression to the signed invoice — is tracked and reportable.
The result: you know exactly what's working. Budget allocation becomes obvious. Underperforming channels get cut. Revenue per ad dollar goes up. One client went from $157K to $252K quarterly revenue — same ad spend — because the data finally made the decisions clear.
28-Field Attribution Stack
UTM architecture, call tracking, CRM integration, and revenue sync across every digital channel you run.
GA4 & Search Console Setup
Proper event tracking, conversion configuration, and audience building — not the default out-of-the-box setup.
CRM Revenue Sync
FieldRoutes, ServiceTitan, Jobber, and other field service CRMs connected to your marketing data stack.
Custom Analytics Dashboard
One dashboard showing what matters: cost per booked job, revenue per channel, LTV by acquisition source.
Monthly Attribution Reporting
Plain-English reports that answer: what produced revenue this month, and what should we do differently next month.
Paid Digital Marketing
Paid search and social aren't the lead service here — they're what we manage inside the attribution system. That distinction matters more than most people realize.
When your Google Ads and Meta campaigns are connected to actual revenue data, the decisions change. You stop optimizing for platform-reported conversions and start optimizing for cost-per-booked-job. You cut campaigns that look good in the ads dashboard but produce low-value customers. You double down on segments that have high LTV.
Every dollar is accountable. That's not how most agencies run paid media. It's how we do.
Google Ads Management
Search, LSA, and Performance Max campaigns managed for cost-per-booked-job, not cost-per-click.
Meta Ads (Facebook/Instagram)
Awareness and retargeting campaigns for service businesses — audience building, creative testing, attribution integration.
Attribution-Guided Budget Allocation
Monthly budget decisions driven by revenue data, not platform dashboards that claim every conversion.
Landing Page Optimization
Service-specific landing pages tested for conversion rate — because traffic without conversion is just spending.
Cross-Channel Reporting
One view of all paid spend vs. actual booked revenue. No more three platforms claiming the same customer.
Three ways to engage
Every engagement starts with a conversation. We work with a small number of clients at a time.
$3,500
For businesses that suspect their digital marketing isn't working but can't prove it. Full attribution audit, channel gap analysis, and a prioritized roadmap. Two weeks. One deliverable.
Start the conversation →From $12,000
Full closed-loop attribution and SEO infrastructure built from scratch. UTM architecture, CRM revenue sync, analytics dashboard, and organic search foundation. Six to ten weeks.
Start the conversation →From $3,000/mo
Ongoing fractional CMO + channel management. I run the system month to month — SEO, GEO, paid media, data analytics, and monthly revenue attribution reporting.
Start the conversation →Not sure where to start?
Most businesses start with The Audit — a two-week deep dive that tells you exactly what's working, what isn't, and what to fix first. From there, the path is clear.
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