Turn every completed pest control job into a Google review. Automatically.
ReviewStack connects directly to FieldRoutes. The moment a job closes, your customer gets a review request — SMS, email, or both. No staff action required. No manual follow-up. No chasing. Just a steady, automated flow of Google reviews from every job you complete.
Job completion rate captured — ReviewStack triggers on every closed FieldRoutes work order, not just the ones your staff remembers to follow up on
Average star rating — operators using automated review systems maintain higher ratings because requests go out while the job is still fresh
Review velocity increase typical in the first 60 days — volume compounds; map pack ranking follows velocity, not just total count
Manual review requests don't scale. The map pack stays out of reach.
The honest answer about pest control review management: your technicians are not going to remember to ask every customer. Your office staff is not going to follow up on every closed job. And even when they do, the request is coming 3–5 days late — after the moment when the customer was happiest and most likely to leave a review.
The result is a trickle of reviews, inconsistent velocity, and a Google Business Profile that looks stagnant next to competitors who have automated the process. Map pack ranking is a velocity game. Fresh reviews outweigh old ones. Consistent volume signals to Google that your business is active. Neither happens manually at scale.
And here's the part that stings: having a lot of reviews isn't enough. Velocity matters more than count once you've crossed the threshold. A 4.9-star rating and 283 reviews is impressive — but if those reviews accumulated over four years and your three-location competitor got 40 reviews last month, they're winning the map pack. Every month.
FieldRoutes job closes → review request sends. That's it.
No new software for your team to learn. No process changes. ReviewStack runs in the background and handles the entire review acquisition sequence from job close to Google review.
FieldRoutes API Trigger
ReviewStack monitors your FieldRoutes account via API. The moment a work order is marked complete, the trigger fires — no delay, no manual action, no batch export.
Personalized Review Request — SMS + Email
Your customer receives a personalized message with their name, the service completed, and a direct link to your Google Business Profile review page. No generic blast. Timed for when the job is freshest.
Smart Sequence
If no review in 48 hours, a follow-up goes out. If still no review, the sequence closes. No harassment. No spam. Two touches maximum per job, calibrated to convert without annoying.
Dashboard — Velocity, Volume, Sentiment
ReviewStack dashboard shows review velocity by week, total review count by location, average star rating, and flagged negative reviews requiring a response. One view. All locations.
283 reviews. 4.9 stars. Still not in the map pack.
OBEX Pest Defense is a real pest control company with a genuinely impressive review profile — 283 reviews, 4.9-star average. The kind of stats that should dominate the local map pack.
They're not in it. The reason is velocity.
Those 283 reviews accumulated over several years. In the past 90 days, their review volume has been minimal — a handful per month. Meanwhile, a competitor with 180 total reviews has been getting 15–20 new reviews per month. Google reads that velocity as an active, healthy business. The competitor ranks. OBEX doesn't.
This is the gap ReviewStack closes. Not by gaming the system. By making sure that every job you complete — every customer you served well — turns into the review that was always deserved but never requested at the right moment.
Everything in ReviewStack
FieldRoutes API Integration
Direct connection to your FieldRoutes account. No Zapier middleman. No CSV exports. Real-time job completion trigger that fires the moment a work order closes.
Automated SMS + Email Sequences
Personalized two-touch review request sequence. Sent within minutes of job completion while the experience is fresh. Smart enough to stop if a review is left, not sent to the same customer twice.
Multi-Location Support
ReviewStack handles all your service areas. Each location can route reviews to its own GBP listing — essential for operators running Houston, DFW, and other markets from a single FieldRoutes account.
Negative Review Alert
Low-star reviews trigger an immediate alert so you can respond before the damage compounds. Speed matters here — most unhappy customers who get a fast, personal response update their review.
Review Velocity Dashboard
Weekly and monthly review volume by location, average star rating trend, and head-to-head velocity comparison against your top map pack competitors. You see the gap. You watch it close.
GBP Response Drafts
ReviewStack generates response drafts for every new review — five-star and otherwise. Your team approves, edits, or posts. Consistent response cadence signals an actively managed listing to Google.
$1,000/month standalone. $500/month if you're already on the full attribution stack.
ReviewStack is a focused product with a clear job to do: turn completed jobs into Google reviews at a volume and velocity that moves your map pack ranking. The standalone price is $1,000/month because the integration, the sequence management, the dashboard, and the ongoing optimization are real work.
If you're an attribution client — running the full closed-loop stack through Bakan Marketing — ReviewStack is $500/month as an add-on. The FieldRoutes integration is already built. The infrastructure is already running. It's a logical extension of what's already in place.
Standalone
$1,000/month
Full ReviewStack system. FieldRoutes integration, automated sequences, multi-location dashboard, and GBP response drafts.
Attribution Client Add-On
$500/month
Same full system. Discounted because the FieldRoutes infrastructure is already built inside your attribution stack.
ReviewStack is one piece of the attribution infrastructure
The full-stack engagement connects your Meta Ads, Google Ads, LSA, SEO, and GBP into a single closed-loop attribution system — with FieldRoutes CRM at the center. Operators building toward exit need both: the visibility that attribution provides and the reputation velocity that ReviewStack drives.
See the full pest control marketing stack →Start turning completed jobs into Google reviews.
Setup takes less than a week once we have FieldRoutes API access. Reviews start flowing from the first job closed after go-live.
Get ReviewStack