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Barrier Pest Control
From Frustration to Full-Funnel Victory: Outperforming a $75K Agency With a $25K Strategy
Industry
Home Services – Pest Control
Location
Idaho
Period
April–September 2023
Services
SEO, PPC, Local SEO, Analytics
Key Results
+1033.83%
Event Conversions
+156.41%
Paid Sessions
+29.82%
Total Sessions
+85.29%
Engagement Time
91.45%
Top of Page Rate
The Problem
Frustrated with a $75K Agency That Delivered Nothing
The CEO reached out in frustration. He was spending $75,000/year with a "high-end agency" but wasn't seeing real performance. No leads, no reporting, no ROI.
He hired me for $25,000 and we rebuilt the entire strategy—end to end.
The Strategy
A Full-Funnel Rebuild
SEO Overhaul
- •Site audit, index cleanup, structured schema
- •Localized service pages (e.g., "termite control Boise")
- •Content hubs and internal linking
PPC Rebuild
- •Geo-segmented campaigns by pest and city
- •Keyword sculpting, negative match refinement
- •Call tracking, CRO landing pages, weekly A/B tests
Local SEO Execution
- •GBP optimization across 4 locations
- •Photo updates, review generation, Q&A content
- •UTM tracking + NAP directory alignment
Results
Period-Over-Period Growth
| Metric | Previous | Current | Change |
|---|---|---|---|
| Total Sessions | 22,697 | 29,465 | +29.82% |
| Organic Sessions | 13,644 | 16,078 | +17.84% |
| Paid Sessions | 1,879 | 4,818 | +156.41% |
| Event Conversions | 405 | 4,592 | +1033.83% |
| Avg. Engagement Time | 34 sec | 63 sec | +85.29% |
Google Ads Performance
February–October 2023
11,555
Total Clicks
2,925
Total Conversions
$56,949
Total Ad Spend
$4.93
Avg. CPC
$19.47
Cost per Conversion
91.45%
Top of Page Rate
Auction Insight Win: 91.45% Top of Page Rate — outperforming Terminix and all local rivals.
Google Business Profile Performance
26,488
Search Views
4,728
Maps Views
2,123
Calls
2,107
Direction Requests
1,465
Website Clicks
“After wasting money with a big agency, we brought Bakan Marketing in—and within a few months, we were dominating both in Google Ads and the local map pack. I finally felt like someone was treating my budget like their own.”
CEO
Barrier Pest Control
The Bottom Line
This campaign delivered:
- Higher rankings in Google
- More qualified paid leads
- GBP dominance in local search
- 1000%+ growth in conversion actions
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